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Choosing Their Way: The Opportunity In P...

Choosing Their Way: The Opportunity In Personalized Products

logosmallSellers of everything from t-shirts to bags, and jigsaw puzzles to consumer packaged goods are discovering the value of letting clients produce their own special products. Retailers use Big Data to present an individualized set of products to their consumers– it’s been a driving force behind Amazon’s success. Now brand names are taking customization a huge step forward into mass personalization. They are discovering that they can raise customer commitment and engagement– and utilize their consumer base as an engine of advocacy to potential purchasers.

Item modification assists brands boost sales by themselves sites or acquire share on a seller’s site. Pepperidge Farm consumers now create Goldfish crackers, and Jawbone consumers configure their own Jambox speakers. Expedition enables cyclists to build a bike from the ground up. And Brooks Brothers permits men to develop their own fits.

A survey of more than 1,000 online shoppers discovered that while less than 10 % have attempted personalization options, 25 % to 30 % have an interest in doing so. While it is tough to assess the total potential of personalization, if 25 % of online sales of shoes were tailored, that would relate to a market of $2 billion each year.

Beyond the pure size of the opportunity, our survey revealed that those consumers who had customized a product online engaged more with the business. They saw its web site more regularly, stayed on the page longer and were even more loyal to the brand name. have had success in offering a personalized photo puzzle services where customers can choose their own image to be made into a Jigsaw Puzzle. “People today are looking for something fun to do with all those images they take with their digital camera or mobile phone. We are meeting that demand turning folks personal photos into fun Jigsaw Puzzles.” said a representative from the company.

Equally, modification helps companies differentiate their items from those of their competitors at a time when the Internet is quickly making it easier for clients to compare the prices of products with basic functions.…

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7 Basic Tips For Improving Your Money Ma...

7 Basic Tips For Improving Your Money Management Skills

2750890246_c4eb32e3e7Managing your personal finances wisely is a critical life skill. Strangely enough, it’s one for which a lot of people are under-educated and basically poorly prepared. Take heart, though! It’s never too late to learn a few things about your personal finances. Here are some money management basics that you can use to add stability to your finances and keep them growing.

1. Budget!

Budgeting is the core skill of money management. It’s also something that the modern world discourages; electronic banking and other time-saving measures make it easy to lose track of exactly where your money comes from and where it goes. Fight against the temptation to be lazy and set a budget for your regular spending!

2. Stifle Impulses.

The impulse purchase is the mortal enemy of a good budget. If you don’t rein in your impulse buying, you’ll find it hard or even impossible to get on top of your personal finances. Don’t be swayed by sales and special offers that tempt you to spend money you can’t really afford to spare.

3. Set Goals.

Everything you do to keep your finances in order will be a little easier if you have one overarching goal. This can be virtually anything, from saving up for a new house to paying off all of your credit card debt. Just make sure that you have a smart long-term goal in mind to give you financial decisions focus and consistency.

4. Plan for Contingencies.

It is, of course, impossible to expect the unexpected. You simply can’t know what emergency expenses will pop up in the future. You can be pretty sure that there will be unplanned expenses, though. Have a financial contingency plan. Setting aside money for emergencies will make it easier to bear these burdens when they do fall on you.

5. Eliminate Debt.

As mentioned above, eliminating debt makes an excellent long-term financial goal. Carrying excessive amounts of debt is never a good idea for individuals; it severely limits your financial options and makes it much harder to maintain control.…

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